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That incident reminded me
why I really hate animation on web sites. If I wasn't so against
animation, I'd put blinking red arrows all over this newsletter!
What is the one thing that everyone in the year
2006 doesn't have enough of? Time!
If we had enough time we all would jump in our cars and drive to the shopping mall and fight the crowds to buy our "stuff"!
That's why e-commerce has become so popular! Nobody has the time to
go to the mall!
So, if we know that the main reason everyone is using the internet to do their shopping is to save time, why do designers waste our time with little "logo movies" that don't say anything and no one cares about?
Yeah, sure they are "cooooool" technology,
but what do they ADD TO THE SITE!
Are these little logo movies adding anything for the customer? Always ask yourself and your audience,
does it enhance my content? Does it add to the information I am putting on the site?
If it is just a "cute little jiggly thing"
forget it! If it is just some "really cooooool hi-tech thingy that requires a special program or plug-in to play,"
forget it!
Do these
moving monstrosities tell you anything about the product? No, usually they just advertise the company that made the product.
I found a 20 second Flash splash page
that said: "We examine, we measure, we develop and sharpen your focus." Exactly what was this company selling?
They took 20 seconds
of my valuable time to say something - I STILL don't understand! What does that company actually
do or sell?
More reasons
to avoid Flash:
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Search engines can't index pages made entirely with Flash. If you HAVE to have a Flash movie on your site, make sure you include at least 200 words of body copy so search engines can index your site properly.
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Be careful using Flash for your navigation - hyperlinks made with Flash can't be spidered by search engines.
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Animations, blinking text and scrolling marquees create distractions from actual content.
Jakob Nielsen
(web design guru) says: "Never include page elements that move incessantly. Moving images have an overpowering effect on the human peripheral vision. A web page should not emulate Times Square in New York City in its constant attack on the human senses: give your user some peace and quiet to actually read the text!
Of course, <BLINK> is simply evil. Enough said."
Call
or click on Pouncy
Designs
for quality web site assistance at 253-847-0231! If you already
have a web site, call for a FREE evaluation!
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