So
you've been thinking about starting an email newsletter. Perhaps
you have a retail business and want to inform your customers of specials
and coupons (a great way to bring in return business).
Perhaps you offer classes, seminars, or special events -
what a great way to let everyone know of your class schedule! Email marketing is one of the
most powerful marketing tools available to businesses of all types and sizes.
You can achieve outstanding results with email marketing while investing only
a small amount of time and an even smaller amount of money.
Here are 5 reasons to stop procrastinating and get started with
your email newsletter!
1. It's Inexpensive
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
Pricing is based on how many addresses in your list, not how
many emails you send.
2. It's Effective
Email marketing is an active communication with your existing customers and prospects,
not passive advertising, like direct mail, waiting for them to
respond or return to your web site or storefront. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
In each newsletter you also build name recognition and proof of
your expertise.
3. It's Immediate
Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
Testing has shown that people respond to email very strongly
with a very personal reaction.
4. It's Targeted
You can easily divide up your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
5. It's Easy
Just call me. If you are sending out a newsletter, I can set up
a custom template and write your content. If you are sending out flyers or coupons more frequently, I can set up templates that can be easily repeated and customized.
Call
or click on Pouncy
Designs
for quality newsletter or web site assistance at 253-847-0231. If you already
have a web site, call for a FREE evaluation!
Remember, my
subscribers are very special to me and I would never rent or
sell my email list, so your email address is perfectly safe.
If you liked
this newsletter, pass it on!
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